As the holidays approached, my focus naturally drifted away from the blog. With just four articles published in December, I’ve taken this time to recharge—and now I’m ready to hit the ground running in early 2025. Armed with new tools to assess the value of athlete influencers on teams, I’m eager to dive into research and maybe even explore some exciting collaborations.

December has been a standout month for a few reasons. First, my article about Kaunas caught national attention in Lithuania, earning mentions in major news outlets and even national broadcasts—an unexpected but thrilling recognition.

Second, I received an email from a group of U.S.-based students that could lead to something really intriguing. Fingers crossed for where that might go!

And finally, I got the rest I desperately needed. So here’s to 2025—may it bring fresh ideas, new opportunities, and plenty of inspiration!