After a pretty promising start to the year, February came in like a slap from reality—and the blog had to take a little nap. No new articles that month, as I was buried deep in PhD homework.

But hey, we bounced back stronger. One of those assignments actually turned into one of the most interesting pieces I’ve written so far—an article diving into the waves of Media Revolutions and how they reshaped the entire sports ecosystem.

I also kept the Delfi train rolling and published the first article from that collab here on the blog. It’s about the future of the Lithuanian national team, and I think basketball fans will find it worth a read—especially since most of our new-gen talent is making noise in the US.

Another thing I’m proud of: finally uploading my Master’s thesis to the blog. Been meaning to do that since day one. It gives me a solid foundation to build on, especially because the theoretical part overlaps nicely with the themes I explore here—mainly around brands and how they’re built.

Oh, and I’ve started laying the groundwork for introducing Sports Marketing more properly here too. It’s long overdue.

April feels like it’s bringing some good momentum, and I’m pretty confident I’ll finally publish a few articles I’ve been cooking up for months now.

Wanna help me out? Hit up the survey—would mean a lot.