How to Make a Good Video Ad? Secrets of Turning Viewers into #1 Fans

For as long as I can remember, I’ve had a special place in my heart for good video ads. Growing up with a marketing professor as a dad meant early exposure to some of the most creative video advertisements out there. I still remember the Zazoo Condoms video ad—it’s one of those rare ads that clicked with me even as a kid. It was funny, unexpected, and had a twist that made me realize ads could be so much more than they seemed. That love for ads only grew. Now, watching the Super Bowl has become an annual ritual, and let’s be honest, it’s mainly for the commercials.

That’s why I wanted to create the Ad-Meter: a tool that lets me dive back into my favorite advertisements in sports marketing, analyze them, and figure out why they work. This tool is also an excuse to revisit some of the world’s best video ads and break down the magic that makes them memorable. We will try to keep a similar structure as with Hypegenic Meter and Rivalry Meter, as I believe those work pretty well and provide interesting insights.

But what actually makes a good video ad? Is it the hook, the storytelling, the brand message, or maybe just the perfect character? It turns out there’s a lot of research out there on what makes a video ad good.

The Ad-Meter is designed to go beyond just rating if it’s a bad or a good video ad. It’s about understanding why certain ads resonate deeply and how marketers can use these insights to create campaigns that not only get seen but also remembered. This article is a roadmap for crafting video ads that don’t just blend into the background—they stand out and leave a lasting impression. And you MUST use video ads – according to Wyzowl (2024), 91% of businesses use video as a marketing tool – maintaining an all-time high since we started tracking this data in 2016.

What is a Good Video Ad?

As in other cases, we should first explore the works of other scholars who have analyzed numerous articles to develop their solutions for what makes video ads effective.

I selected several scholarly articles and online posts that I found interesting, and from them, we will extract the main ideas to identify the key traits for our ad-meter. As this part of the blog is just for me and not for my PhD, I’ll allow myself to freestyle a bit, drawing on personal knowledge and instincts, and then incorporating scholarly ideas.

Google: ABCDs of Effective Video Ads

Now, let’s start by exploring what the one platform that is probably the best indicator of ad success—YouTube, owned by Google—has to say about good video ads. According to Global Media Insight (2024), there is currently no platform as rewarding as YouTube for sharing videos or advertising. It’s not just a video platform; it has become the second most popular search engine in the world. While Facebook may have more users, 95% of the global internet population watches YouTube (Global Media Insight, 2024).

Here’s what Google (n.d.) states about successful video ads: the most important factors are Attention, Branding, Connection, and Direction—forming the ABCD of effective video ads.

These four principles are further broken down into 11 guidelines (Table 1), which I will later develop into traits by supporting them with scholarly literature and adding what I believe is missing. I’m already highlighting some keywords that align with other literature I reviewed while preparing for this.

Principle	Guidelines
Attention. Hook and sustain attention with an immersive story.	– Jump in: Get to the heart of the story faster, and use engaging pacing and tight framing to draw viewers in. – Support the story with audio and supers: Reinforce your message with audio and text. Avoid competing elements. – Keep visuals bright and high-contrast: Ensure visuals are optimized for all devices.
Branding. Brand early, often, and richly.	– Show up early and throughout: Introduce your brand or product from the start and maintain that presence. – Reinforce with audio: Audio brand mentions enhance onscreen brand visuals’ performance. – Draw on all your branding assets: Use a variety of branding elements to fit your message and objective.
Connection. Help people think or feel something.	– Humanize the story: Feature people to help you tell a better product story and relate to your consumer. – Focus the message: Avoid doing too much in your ad. Keep messaging and language focused and simple. – Engage: Lean into emotional levers and storytelling techniques such as humor, surprise, and intrigue.
Direction. Ask them to take action.	– Include a call to action (CTA): Be intentional and add a CTA to drive a specific objective. Say what you’d like viewers to do. – Supercharge CTAs with audio: Reinforce your onscreen CTA with voice-over to ensure the next step is clear.

And I think that’s a great foundation for our Ad-Meter and a solid place to build from. After all, who am I to question what Google says? 😅 Also, please note, that I will keep highlighting some of the words in order to show you what parts of texts I’m ephasizing when coming up with the ad meter.

Attention: Hooks, Aesthetics and Technical Quality

Google emphasizes jumping in (hooks), supporting the story with audio and supers, keeping visuals bright and high contrast (aesthetics and technical quality). So, let’s start off with “jumping in” part, which in the principle description was called “a hook” and there’s no coincidence.

Hooks

The construct of “being hooked” has been a key part of storytelling research for nearly two decades (e.g., Bertele et al., 2020; Bublitz et al., 2016; Chang, 2008, 2009, 2012; Escalas and Stern, 2003; Escalas et al., 2004; Feng, 2018; Lien and Chen, 2013; van Laer et al., 2014, 2019).

Coker et al. (2021) did an excellent job exploring what hooks viewers more effectively—storytelling ads or argumentative ads. Their research shows that storytelling ads are better at hooking people, and that being hooked has a direct positive effect on several key metrics: the intention to view (rather than skip) the digital video storytelling ad, the intention to share the ad, the intention to promote the brand in the ad, and the intention to spread positive word of mouth (WOM) about the brand.

All of this demonstrates that the hook is a critical element to analyze in an ad, as it plays a crucial role in its overall success. Other key point that we take out of the Coker et al. (2021) research is that we have to emphasize the storytelling.

Aesthetics

As crazy as it may sound, viewers actually appreciate being able to see the investment brands make in their ads. Advertising spending has been shown to act as a signal of brand quality (Kirmani, 1990; Kirmani and Wright, 1989). Similarly, advertising creativity is perceived by consumers as a sign that the brand has invested significant effort—both time and money—into its messaging (Dahlen, Rosengren, and Karsberg, 2018; Dahlen, Rosengren, and Törn, 2008).

Research by Reinartz and Saffert (2013) demonstrated that a euro invested in a highly creative ad campaign generated nearly double the sales impact of a euro spent on a non-creative campaign.

This highlights that an ad not only needs to be creative but must also have strong aesthetics to maximize its effectiveness.

Pace (personal)

One personal inclusion, that I have from myself is to pay attention to pacing. As I have my fair share of video editing done over the years, I found that it’s crucially important to control the pace, and cut as much of unimportant parts of the video as possible, so that you can leave the important parts longer. As I have a short attention span myself, I can quickly feel when I’m getting bored, so working with pace is crucial.

Pace is considered one of the most influential factors in processing speech (Schelten-Cornish, 2007). According to Rodero (2019), pace significantly affects information processing, making it a crucial element to understand in advertising.

While both fast and slow paces have their benefits—and a combination of the two is also an option—Rodero’s (2019) research shows that a moderate (faster-than-average) pace is most effective. It generates a more positive perception, greater attention and arousal, and, importantly, better recognition and recall of information. It’s worth noting that for informational ads, a slower pace is recommended to ensure the viewer can absorb the content.

However, as we’re focusing specifically on sports ads, a faster pace is generally considered more effective.

Edit of ABCD for the Ad-Meter

Category	Ad Traits
Attention	– Hook: does the ad manage to capture our attention from the beginning? – Aesthetics: is the ad visually pleasing? – Pace: is the pace fast enough, to keep our attention?

Branding

The branding aspect is divided into showing up early and throughout, using audio reinforcement, and incorporating all branding assets. This opens the door to one of my favorite ad traits—sound design—but let’s not get ahead of ourselves just yet.

With this in mind, I want to refine the framework from the start based on what I’ve found. Showing up early and throughout, along with branding assets, can essentially be combined into one trait: Brand Presence. This makes sense logically and allows us to analyze how effectively the brand is featured in the ad. Audio Reinforcement is another great name for a trait, but I’d like to expand its scope—reinforcements can include brand mentions, strong voiceovers, music, and/or jingles.

To top it off, there’s an exciting combo potential: Catchphrases (slogans). Whether it’s Just Do It, Got Milk?, or Impossible is Nothing, a powerful catchphrase works on multiple levels. When paired with audio reinforcements, like McDonald’s I’m Lovin’ It, a simple slogan transforms into a jingle that etches itself into your brain, making the brand unforgettable. Think of the Be Like Mike song—it’s an amazing song on its own, and for someone like me, it gives me goosebumps just thinking about it. And man, am I thirsty for Gatorade right now. …

Or think of Whassup? ad from Budweiser. It wasn’t even aired in Lithuania, but every 90s kid in the world was screaming Whassup? when calling their friends and this simple catchphrase became a cultural phenomenon, which now even brings nostalgia.

Brand Presence

Brand Presence is quite a straight-forward thing. As explained in the initial model by Google, “brand early, often, and richly”, “introduce your brand or product from the start and maintain that presence”.

According to Gerber et al. (2014), enhancing brand recognition through increased brand presence in advertisements supports the elaboration likelihood model (ELM), which suggests that improving attentive message processing can drive attitude changes and ultimately influence behavior (Petty & Cacioppo, 1986).

Gerber et al. (2014) states that in order to boost brand recognition, marketers are advised to increase the duration the brand is visible in ads and introduce it as early as possible. By maximizing the brand’s screen time and minimizing the delay before its introduction, marketers can improve brand recognition and ensure more effective marketing communication.

Audio Reinforcement

Music is a powerful tool in advertising and is essential for a good video ad, enhancing creativity, emotional connection, and message recall (Nielsen, 22). It can evoke emotions, create ambiance, and trigger familiarity, boosting brand perception and purchase intent (Hecker, 1984; Albert et al., 2003).

Popular or coming-of-age songs are particularly effective, but the results depend on music congruence with the ad’s message and the viewer’s engagement level (Kellaris & Cox, 26; Lourenço et al., 28). While music often enhances effectiveness, it can also distract, with silence sometimes improving retention (Olsen, 29).

When discussing Jingles, Klink, R., and Wu, L. (2013) emphasized that sound symbolism, such as jingles and slogans, contributes to providing brand meaning to consumers. This, in turn, enhances brand awareness and fosters a positive perception of the brand. They also highlighted the significant relevance of sound symbolism to the positioning of the product. Balaji et al. (2011) research showed that 77.6% of respondents agreed to have been affected by jingles in their purchasing decisions.

Catchphrases (Taglines)

According to Lundberg and Söderman (2011), catchphrases play a crucial role in creating a sense of belonging and identity among users. They help viewers feel connected to the content (Chyan, Yi-chun, Suyanti, 2010).

According to Demachkie (2023) a great character and catchphrase like Old Spice’s “The Man Your Man Could Smell Like” can become a “cultural touchstone”. Thanks to Demachkie, we’re also introduced to another trait – a character in the ad. Old Spice ads are a great example of combining Brand Presence, Jingles (the iconic whistling music), and Catchphrases delivered by memorable Characters. Think of Terry Crews in an Old Spice ad, screaming “po-po-po-po-POWER!” in sync with the whistling tune. PERFECTION! 🤌🏻

Edit of ABCD for the Ad-Meter

Category	Ad Traits
Branding	– Brand Presence: after seeing the ad, can we remember what brand was promoted? – Audio Reinforcement: does the ad have a memorable music and/or jingle? – Catchphrases (Taglines): does the ad have a memorable phrase?

Connection

According to Google, the Connection category consists of Humanizing the story, Focusing the message, and Engaging. This brings us to Storytelling, which has already been mentioned multiple times in the Attention category and essentially aligns with Google’s Engage guideline. With Humanizing the story, we delve into the Character aspect, which was already highlighted by Demachkie (2023). Finally, the Focusing the message guideline emphasizes the importance of Message Alignment, a topic thoroughly discussed in scholarly research.

Storytelling

Storytelling ads feature “one or more episodes consisting of actors engaged in actions to achieve goals” (Escalas, 1998), resembling fictional stories filled with character, plot, and meaning (Twitchell, 2004). Unlike lecture-style ads that rely on arguments or product features, storytelling ads encourage learning through inference (Wells, 1989).

According to Escalas (2004), storytelling ads derive their meaning from a two-dimensional narrative structure: (1) a chronological sequence of events and (2) a relational framework that enables causal inferences (Escalas, 1998). Bob (2023) highlights that people are 22 times more likely to remember facts when presented as part of a story, while Demachkie (2023) emphasizes the emotional connection storytelling creates, recommending narratives that evoke emotion, build tension, and lead to a compelling conclusion.

Research by Coker et al. (2021), as discussed earlier, shows storytelling ads are more effective at hooking viewers. Great story-telling positively impacts key metrics, including the intention to view, share, promote the brand, and spread positive word of mouth (WOM).

Character

Using famous characters or in our case, famous athletes is usually important in order to create a good video ad for sports. Bob (2023) states that famous personalities in video ads give a strong competitive advantage. Also, in the Google’s ABCD framework (n.d.) that we’re using it is stated that you should feature people to help you tell a better product story.

According to Meryl (2023) creating relatable characters is important. When viewers see themselves in a character, they become emotionally invested in the story.

One of the best ad campaigns ever which consisted famous people as characters was the “milk mustache” campaign, launched in 1995 by Bozell and the milk processors. It became one of the most iconic celebrity endorsement campaigns in the U.S., featuring over 100 celebrities. Aimed at reversing declining milk consumption and increasing awareness of milk’s nutritional benefits, the campaign used print ads to target consumers’ perceptions, portraying milk as more than just a kids’ beverage. The campaign’s widespread appeal and creative use of celebrity endorsements made it the top print campaign of 1995 (Rubel, 1996).

But you know who did the best job for using a character for ads in advertising history? Of course, it’s Coca-Cola, who literally reinvented the image of Santa Claus and made him into this jolly, red suit wearing magical person that we all know.

Message Alignment

According to directions from Google (n.d.), we must focus the message: avoid doing too much in an ad. Keep the messaging and language focused and simple. This supports the message alignment trait by emphasizing the importance of a clear, focused message that enhances comprehension without overwhelming viewers.

Rosengren et al. (2020) suggest that the effectiveness of creativity is stronger when there is appropriateness alongside originality, supporting the importance of aligning creative elements with the brand’s message. Husin et al. (2021) stress the importance of effective communication, including clear product information, which impacts purchase intention.

According to Reinartz and Saffert (2013), creativity enhances effectiveness only when it is relevant to the brand and product category, particularly in campaigns for products that benefit from out-of-the-box approaches. Message alignment ensures that creativity enhances rather than detracts from the brand’s identity.

Edit of ABCD for the Ad-Meter

Category	Ad Traits
Connection	– Storytelling: Does the ad present a compelling story that engages the viewer and allows them to identify with it? – Character: Does the ad feature a character or person the viewer can relate to or admire? – Message Alignment: Does the ad’s message align with the brand’s values and overall communication strategy?

Direction

For Direction, Google advises including a Call-To-Action (CTA) and supercharging CTAs with audio. Essentially, Direction is all about ensuring the ad is on-point and has a clear goal. Therefore, we will keep the CTA part and include a Unique Selling Point (USP) to ensure the ad does what it’s intended to do – to sell.

Call-To-Action (CTA)

This aspect was already evident when analyzing the Brand Alignment trait. Husin et al. (2021) stressed the importance of including clear product information, which impacts purchase intention.

According to Bob (2023), most visitors pay the most attention to the headline and the CTA, and if the goal is to boost sales and motivate people to take action, a strong CTA is essential.

Demachkie (2023) believes that the brand must end the video ad with a CTA, such as visiting your website or making a purchase. The author emphasizes the role of the CTA in guiding viewers toward the next steps, supporting its inclusion as a critical ad component.

Cockerham (2024) instructs to make it clear what you want your viewers to do after watching your ad. This reinforces the necessity of a CTA to prompt specific actions, ensuring that viewers know what steps to take next.

Unique Selling Point (USP)

Finally, we should look if the ad has a Unique Selling Point (USP). This also visible when analyzing the other traits, but let’s break down direct quotes about the importance of USP and understand the importance of the good video ad clearly communicating what sets the product or brand apart.

Moloney (2019) highlights the importance of USP – according to author, every video needs a USP. Before creating a video, we must understand the value you’re offering the consumer. Hussin et al. (2021) states that ad message must be trustworthy and distinctive; it must state what makes the product better than competing products. Thus suggesting that ads should emphasize what makes a product unique to stand out among competitors.

The USP is the distinct element that sets a product or brand apart from competitors, and it’s crucial for building brand differentiation. A well-defined USP can make an ad more memorable. This trait checks if the ad clearly communicates what makes the brand or product unique.

Edit of ABCD for the Ad-Meter

Category	Ad Traits
Direction	– Call-to-Action (CTA): Does the ad give directions for the viewer after watching the ad? – Unique Selling Point (USP): Does the ad clearly communicate what sets the product or brand apart? Is the product’s differentiator clear?

Extras

As we’ll be working with sports ads primarily, I felt that I had to add an E to our ABCD and include Extra features: Iconic Moments and Timing, which we are borrowing from the Hypegenic Meter traits, as they seem important for sports-related ads.

Iconic moments can be athletes that were sports icons, rivalries, iconic moments in general, or in some cases, something else entirely, like iconic jingles or catchphrases. For example, the 1980s Converse ad with Bird and Magic is iconic both for the players and their iconic rivalry.

Category	Ad Traits
Extras	– Iconic Moments: does the ad feature iconic sports moments or feature iconic features (e.g. rivalries)? – Timing: does the ad come at the right time and is relevant?

Key Good Video Ad Traits for the Ad-Meter

Here’s the final table of our Categories and Traits that make a good video ad.

Category	Ad Traits
Attention	– Hook: does the ad manage to capture our attention from the beginning? – Aesthetics: is the ad visually pleasing? – Pace: is the pace fast enough, to keep our attention?
Branding	– Brand Presence: after seeing the ad, can we remember what brand was promoted? – Audio Reinforcement: does the ad have a memorable music and/or jingle? – Catchphrases (Taglines): does the ad have a memorable phrase?
Connection	– Storytelling: Does the ad present a compelling story that engages the viewer and allows them to identify with it? – Character: Does the ad feature a character or person the viewer can relate to or admire? – Message Alignment: Does the ad’s message align with the brand’s values and overall communication strategy?
Direction	– Call-to-Action (CTA): Does the ad give directions for the viewer after watching the ad? – Unique Selling Point (USP): Does the ad clearly communicate what sets the product or brand apart? Is the product’s differentiator clear?
Extras	– Iconic Moments: does the ad feature iconic sports moments or feature iconic features (e.g. rivalries)? – Timing: does the ad come at the right time and is relevant?

The Ad-Meter: Measuring Video Best Practices

In this section, we introduce the scoring system that brings structure to the Ad-Meter. By evaluating each ad through carefully selected traits, we’ll assign a score that reveals just how effective an ad is at creating engagement, brand impact, and memorability.

Each trait within our four categories is scored from 0 to 10. This section breaks down how the Ad-Meter’s scoring levels work and outlines the six categories of traits that guide this system.

Final Ad-Meter Trait List for Product Advertisement

Here’s the refined ABCDE list of the 13 key traits, grouped by their respective categories. Each trait plays a role in capturing audience attention, aligning the brand message, and crafting an unforgettable video ad experience.

1. Attention: Hooks, Aesthetics, Pace;
2. Branding: Brand Presence, Audio Reinforcements, Catchphrases;
3. Connection: Storytelling, Characters, Message Alignment;
4. Direction: Call-to-Action (CTA), Unique Selling Point (USP);
5. Extras: Iconic Moments, Timing.

Putting It Together

In assessing an ad, each trait within the five categories will be scored from 0 to 10, resulting in a total score that reflects the ad’s effectiveness and how good video ad is. These scores collectively create an insightful view of an ad’s strengths, weaknesses, and overall impact, giving us a way to separate the good from the iconic.

Each ad is then placed on the Ad-Meter spectrum based on its total score, aligning it with the respective level: Bad, Mediocre, Good, Excellent, or Legendary. This system not only highlights where an ad excels but also provides a roadmap for brands to refine their ad strategies and reach their full potential in creating a good video ad captivating audiences worldwide.

This scoring framework, with its defined levels and comprehensive trait evaluation, will allow us to dive into each ad’s elements, celebrating what makes it memorable and flagging areas for improvement

Scoring Levels: What the Scores Mean

With the Ad-Meter’s rating system, we can evaluate an ad’s impact from “Bad” to “Legendary,” creating a clear spectrum of ad performance. Here’s what each level means:

• 0–49 (Bad): Ads scoring in this range tend to miss the mark entirely. They might lack a strong message, fail to engage viewers, or lack memorable elements. These ads often feel flat, offering little to no emotional or visual appeal. For example, an ad that comes off as generic or confusing might fall into this range.
• 50–64 (Mediocre): Ads here show some potential, but they lack enough qualities to make a lasting impression. While they might have one or two appealing elements, such as a catchy tagline or decent visuals, they fall short in critical areas like brand integration or emotional engagement, leaving audiences with little reason to remember or share.
• 65–79 (Good): Ads scoring in this range display solid creative execution and have engaging elements that resonate with audiences. These ads succeed in some areas but may lack consistency across traits, which limits their impact. A good video ad might have a memorable story or character but lack a strong brand presence.
• 80–89 (Excellent): Ads here are well-crafted, highly engaging, and clearly communicate the brand’s message. These ads strike a balance between emotional appeal and technical quality, making them memorable and widely appealing.
• 90–100 (Legendary): Legendary ads go beyond simply selling a product—they create cultural moments. They engage viewers deeply, resonate across diverse audiences, and often set a standard in advertising. Legendary ads have a lasting impact, embedding themselves in pop culture and keeping the brand memorable for years.

Conclusion: Did we make the ultimate video marketing starter kit?

Creating a good video ad is as much an art as it is a science. By evaluating ads through our Ad-Meter scoring system, we can pinpoint exactly what separates an unforgettable, culture-shaping ad from a mediocre, easily forgotten one.

The Ad-Meter isn’t just a tool for analysis—it’s a guide for brands, creators, and enthusiasts who seek to understand why certain ads leave a lasting impression while others fade into the background. Ultimately, the power of a good video ad lies in its ability to resonate on multiple levels, blending creativity, emotion, and strategic alignment. By understanding these traits and how they combine, we uncover a roadmap to creating ads that captivate and endure. So, I believe that yes, we did make the ultimate video marketing starter kit. And later I will try to use this to create my own ad…

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Questions

What is the Best Ad Ever Made?

In the context of sports, Nike’s Winner Stays is arguably the best ad ever made, though I might also pick Adidas: The Boots with the GOAT Muhammad Ali or Gatorade’s Be Like Mike. Ultimately, there’s no definitive way to determine if a video ad is truly “the best.” I once showed Be Like Mike to my wife with child-like excitement, but she wasn’t impressed. And then I thought, that yeah, if takeaway the MJ effect, or in my wife’s case if MJ doesn’t represent what it represents to me – the ad is not that spectacular. The lesson here is that we must look for what resonates even to someone, who isn’t aware of what particular athlete is.

This is exactly why I created the Ad-Meter—I believe it’s (probably) our best shot at defining what makes the best (sports) ad ever made.

Be sure to check out the Video Ads library, where you’ll find all the Sports (or Sports-Related) Ads we’ve analyzed.

What are Great Examples of Video Sports ads? Setting the Golden Standard

If we’re looking for a good video ad, first of all, we should look at the big players, like Nike, Adidas, Gatorade, etc.

I’ll pick my personal favorites that in my opinion excel in some of the categories:

Category	Ads
Attention: Hooks, Aesthetics, Pace	Nike Football: Winner Stays
Branding: Brand Presence, Audio Reinforcements, Catchphrases	Be Like Mike;
Connection: Storytelling, Characters, Message Alignment	McDonald’s: The Showdown; Adidas: The Boots; Adidas: Impossible is Nothing with Ali
Direction: Call-to-Action (CTA), Unique Selling Point (USP)
Extras: Iconic Moments, Timing.	Choose Your Weapon with Bird and Magic; Nike Football: Winner Stays; Adidas: The Boots; Adidas: Impossible is Nothing with Ali

What is the Most Viewed Ad of All Time?

If you’re looking at a sports-related ad, it would be I Want Sumo by Doritos, which had 2.1 billion views, and features a sumo wrestler. If we’re looking solely on just a sports-ad, it’s Nike’s Winner Stays, which has 102 million views.

How do you Write a Catchy Ad?

Make sure you follow this list of ABCDE traits: Attention (Hooks, Aesthetics, Pace), Branding (Brand Presence, Audio Reinforcements, Catchphrases), Connection (Storytelling, Characters, Message Alignment), Direction (Call-to-Action (CTA), Unique Selling Point (USP)), Extras (Iconic Moments, Timing).

Think of this as a video marketing starter kit, you’re all set if you’re able to include all of these traits, use this ad format and score good results on the Ad-Meter.

If you’re just into video creation, you might even try some AI tools, to see if you like this.

Why is Video Advertising Important?

Wide Adoption and Reach: 91% of businesses are using video as a primary marketing tool, dominating every platform and format.

Educational Power: Audiences want to learn from brands. Educational and instructional videos have the highest engagement, making them ideal for building trust and knowledge.

Budget-Friendly Options: High production value isn’t required. Viewers often connect with lower-budget, authentic videos, allowing smaller brands to compete effectively.

Lead Generation: Video can drive leads by embedding email capture forms and CTAs directly in content, seamlessly supporting your sales funnel.

Source: Hubspot (2024)

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CITATION
Bakanauskas, P. (2024, November 19). What Makes a Good Video Ad? Secrets of Turning Viewers into #1 Fans. Play of Values. https://playofvalues.com/secrets-to-what-makes-a-good-video-ad/

IN-TEXT CITATION: (Bakanauskas, 2024)

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List of References

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