Edit history:– 2025 January 7: After a discussion with Dr. J. Kisieliauskas, next to Sports Influencers, Influencer Athletes we introduce the Sports Celebrity term. When I was writing my Master’s thesis back in 2017, I would start articles like this by saying, “With the rise of social media…,” but in 2025, we’re flooded by social … Continue reading Should Sports Clubs Invest in Influencer Athletes? Value of Athlete’s Brand