Flash Over Stats? Fan Survey Says Marketable Athletes Now Matter More Than Winning
Fan survey of 457 people on whether marketable athletes matter more than winning, with Beckham, Iverson and Messi cases.
Fan survey of 457 people on whether marketable athletes matter more than winning, with Beckham, Iverson and Messi cases.
How we hosted a school dodgeball tournament: team, ambassadors, live content and results.
How we promoted a student dodgeball tournament: ambassadors, teacher outreach, Plan B and the mistakes to avoid.
How we planned a schools’ dodgeball tournament: idea, hosting, visual identity, ambassadors and sponsors.
How sports marketing grew from 1800s newspapers and tobacco cards to global sponsorship, TV deals and social media.
A term paper applying Kuhn’s scientific revolutions to five media revolutions in the sports ecosystem.
Why the Super Bowl became the biggest event in sports marketing, from football’s origins to the advertising snowball.
Is signing an influencer athlete worth it for a sports club? Brand value, metrics and a cost-to-value model.
What makes a good video ad? Google’s ABCD framework and ad research become the 13-trait Ad-Meter for scoring sports ads.
Literature review that maps the sports ecosystem and identifies fans as the keystone sports entity, plus twelve other key entities.
HELP ME WITH MY PHD. No spam, just 1-2 letters per month with latests updates and participation in my fans survey.