While working on my term paper about media revolutions and their impact on sports, it became clear that I had to take a deeper dive into sports marketing itself. Understanding how marketing and
Preface This article dives into the Media Revolutions and how they’ve completely flipped the Sports Ecosystem on its head. It’s actually a term paper I did for my PhD at
I’ve already talked about American football and the Super Bowl quite a few times, despite the fact that I just started this blog. The reason is simple: the Super Bowl
Edit history:– 2025 January 7: After a discussion with Dr. J. Kisieliauskas, next to Sports Influencers, Influencer Athletes we introduce the Sports Celebrity term. When I was writing my Master’s
Let’s introduce the Ad-Meter!
What makes a sports ecosystem?
Duo that built the NBA.
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